If you feel that your content marketing approach has come to a point where it has become stagnant and needs to be spruced up, you may need to broaden your horizons when it comes to your content management strategy.
Online Content Marketing is a fast-paced, fast-evolving industry and if you are still stuck with old strategies like article spinning, blog marketing, networking with other blogs and so forth, it is time to stop what you’re doing and move on. These strategies are already obsolete.
Now is the time to focus on content and that is quality content. Articles, posts, videos, and other forms of media should be of quality that viewers / audiences will be enticed or provoked into sharing your material through various social networks. Social media has become so powerful that SEO strategies are deeply entwined with social media sharing. You need to go viral to become successful online and to become viral you must pique the interest of not only your target market but the entire internet population.
How will you broaden your Content Management Approach?
1. Device a strategy
It’s all about research, research, research! What kind of content works and what kind doesn’t? What are your competitors using that seems so effective? Know your market, know your competition. Online tools like Linkdex or MajesticSEO can give you an insight on your competitor’s links and give you an idea what content you should focus on.
2. Time to put your thinking cap on
Never forget creativity. You need lots of ideas. Get the right people to brainstorm with you and come up with new and innovative ways to market or create your content. Be inspired or if you need additional help there are tools like Spezify, Ubersuggest, and SEOGadget’s Content Ideas Generator to help jumpstart the creative process and see what type of content works on with social media
3. The Gift of Foresight When Formulating Your Goals
When planning, it is important to have a short-term, mid-term, and long-term plan. To provide a more concrete example, have a 3-month, 6-month, and 12-month plan. Set your goals this way instead of just lumping everything into one general long plan or a short-term plan. Let’s say you have this marketing campaign for 3 months and after 3 months if everything is successful or if it didn’t work, the solution will then be included in your 6-month plan and the same principles will be applied to your 12-month plan. This way you will be able to test what works without risking too much.
4. Guest Blogging
Although this may sound like an old strategy, it is still an invaluable SEO tool. The only difference with the modern guest blogging strategy is that instead of going after sites that have a high PageRank (PR1, PR2, onwards) is that you need to guest blog on sites that receive a high amount of traffic regardless of the PageRank. PageRank does not really guarantee that people are going into these sites but sites that have high traffic will guarantee that your post will be seen and has a high probability of being shared.
Visuals are still the best way to catch the eye of your audience so do invest in good infographics. It should be relevant to your industry and provide valuable information. Make the content unique and engaging that audiences will be convinced to share it with others. Studies show that if content provides value, it is most likely that people will share it with friends, family, and acquaintances. Provide value.
Well, that is all for now. We’ve barely touched the tip of the iceberg but these points will point you to the right direction and help you get started.