Easy Online Video Marketing Tips With Whiteboard Videos

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Hi, I’m Hani Mourra from Easy Online Video Marketing Tips Today, I’m gonna share with you you the exact steps on how to create an engaging whiteboard video. A video that keeps your audience’s attention, keeping them wanting more….

And the best of all I’m gonna show you how to do this without spending a dime! That’s right, without spending a single dime. Sounds too good to be true? Well, let’s find out… Okay, before we get started… Let’s make sure you got all the tools in place There are three things that you need.

One, you need a computer.

Two, you need internet connection.

And three, you need YOU!

You need to be there whether it’s your video, your face, picture, or your voice! No matter what it is you need to be there you need to be there to deliver your message. and deliver it with passion. Now. let’s talk about the video itself. Each video is made up of three parts. I know, three is my favourite number.

One, your intro. What is your whiteboard video about. One line should be able to explain what your video’s about and, please, please, please, please, please don’t talk about yourself, your accomplishments people don’t care. Two, the MEAT of your video, the substance. what’s your video, what is the solution that you’re describing. Get to the answer right away. And three, Call to Action and scripting for your whiteboard video. Tell them exactly what you want them to do. If you want them to pick up the phone and call a number Tell ’em exactly what to do. Be very clear.

whiteboard videos

Okay, the top presentation styles. There are three, yes, I said it there are three presentation styles. First, it’s the Powerpoint Slide Presentation Style Put up some Powerpoint and talk about them and you record that as a video. Now, there are amazing tools out there. But we’re talking free here. If you have Powerpoint 2010 or newer. And on a Mac, Keynote, you are good to go.

All you need to do is take your existing presentation Hit the record button built into the software, and guess what… It let’s you save that whole presentation as a movie file. Perfect. Done! Nothing else you need to do. Next style of presentation, is the screencasts. Now, screencasts simply means someone’s recorded the screen just showing you how to do something! Great for How-To type of videos. Now, if you’re on Mac, Simple, if you have QuickTime. Fire QuickTime, and you can record your screen. On PC, unfortunately, the QuickTime on PC doesn’t support that. But great news, It’s a great website called www.screencast-omatic.com Beautiful.

video marketing

You don’t need any software Fire it up. You record your screencast,  git save and it saves right to your hard drive. Amazing! in MP4 format which is very small compact and compatible with almost all web video players. All right, third style is the talking head just like I’m talking to you right now. Now, a couple of tools you need. If you’re on Mac your good to go QuickTime will let you record yourself like what I’m using right now If you’re on PC, you can use Windows Movie Maker Now, what I’ve noticed though you need to download something called Windows Live Essential 2011 Pack Now, I put a link on my blog so you can’t miss it. Basically, this pack will is an free upgrade to your Windows Live and it gives you that talking head recording from your webcam option It’s not there on some computers you may need to update to this Essential Pack.

No big deal, it’s free. In just a couple of clicks, and you’re there. Now, just a quick tip about Talking Head Two things… One, keep it interesting. Don’t keep the camera focused on one head Keep changing the scenes around if you can. Introduce props. White boards, whatever you need to make it interesting. And Two, you want to make sure that you are passionate you’re smiling, you’re talking about content that you love you’re delivering a message so make sure it comes across in your voice, in your style in your presentation. The final step in creating an engaging video is to put a little bit of editing. Now, you want to add some music

Broadening Your Content Management Approach

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If you feel that your content marketing approach has come to a point where it has become stagnant and needs to be spruced up, you may need to broaden your horizons when it comes to your content management strategy.

Online Content Marketing is a fast-paced, fast-evolving industry and if you are still stuck with old strategies like article spinning, blog marketing, networking with other blogs and so forth, it is time to stop what you’re doing and move on. These strategies are already obsolete.

Now is the time to focus on content and that is quality content. Articles, posts, videos, and other forms of media should be of quality that viewers / audiences will be enticed or provoked into sharing your material through various social networks. Social media has become so powerful that SEO strategies are deeply entwined with social media sharing. You need to go viral to become successful online and to become viral you must pique the interest of not only your target market but the entire internet population.

content-management

Forget about article marketing and other old strategies and come up with better content

How will you broaden your Content Management Approach?

1. Device a strategy

It’s all about research, research, research! What kind of content works and what kind doesn’t? What are your competitors using that seems so effective? Know your market, know your competition. Online tools like Linkdex or MajesticSEO can give you an insight on your competitor’s links and give you an idea what content you should focus on.

 

2. Time to put your thinking cap on

Never forget creativity. You need lots of ideas. Get the right people to brainstorm with you and come up with new and innovative ways to market or create your content. Be inspired or if you need additional help there are tools like Spezify, Ubersuggest, and SEOGadget’s Content Ideas Generator to help jumpstart the creative process and see what type of content works on with social media

 

3. The Gift of Foresight When Formulating Your Goals

When planning, it is important to have a short-term, mid-term, and long-term plan. To provide a more concrete example, have a 3-month, 6-month, and 12-month plan. Set your goals this way instead of just lumping everything into one general long plan or a short-term plan. Let’s say you have this marketing campaign for 3 months and after 3 months if everything is successful or if it didn’t work, the solution will then be included in your 6-month plan and the same principles will be applied to your 12-month plan. This way you will be able to test what works without risking too much.

4. Guest Blogging

Although this may sound like an old strategy, it is still an invaluable SEO tool. The only difference with the modern guest blogging strategy is that instead of going after sites that have a high PageRank (PR1, PR2, onwards) is that you need to guest blog on sites that receive a high amount of traffic regardless of the PageRank. PageRank does not really guarantee that people are going into these sites but sites that have high traffic will guarantee that your post will be seen and has a high probability of being shared.

 

5. Infographics

Visuals are still the best way to catch the eye of your audience so do invest in good infographics. It should be relevant to your industry and provide valuable information. Make the content unique and engaging that audiences will be convinced to share it with others. Studies show that if content provides value, it is most likely that people will share it with friends, family, and acquaintances. Provide value.

Well, that is all for now. We’ve barely touched the tip of the iceberg but these points will point you to the right direction and help you get started.

Using Online Video For Your Business

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Hi, I’m Becky Sangha, The Online Video Marketer. I help women, just like you, Discover How To Make Big Money Inspiring People using Online Video. I love working with coaches, healers and heart-centered entrepreneurs , because they are catalysts for change in our world.

Video is an expected mode of communication in today’s messaging. It’s predicted that by the end of the year, 90% of all internet traffic will be video. This is the social proof that tells us that your clients are looking for video answers to their questions.

Online Whiteboard & Scribe Video

Let me ask you a question: Are you struggling to pull in enough clients to make the money you want to live your abundant life? Have you noticed that the most successful players in your field of work are using videos? It’s true, successful coaches and consultants use online videos to not only market themselves and their businesses, but to tell their story and disseminate their strategies – bringing incredible inspiration to their subscribers and customers! Would you like to get the same results? Or maybe you’re already putting your videos out there but not getting the views you want.

Do you wonder what others are doing to get hundreds or even thousands of views when your wonderful videos are getting little to no views at all? When you enter your name and email on this page, you will automatically be registered to attend my next FREE webinar where I will reveal My Proven – 7 Step Formula for attracting your IDEAL clients using Online Videos – During the webinar you will discover how to attract all the clients you want, without making a sales pitch, using videos. You will also learn how bringing your authentic voice to your tribe using video can influence the change you envision for them and our world, while elevating you as the go-to authority in your field. Sounds powerful, doesn’t it? If you’re ready to unleash the power of video to start attracting prospects and your ideal customers,… If you want to provide them with incredible value using videos… and if you’ve been wondering what the quickest path to success is and how you can avoid the common pitfalls that may slow you down when creating videos,… then you can’t afford to miss this webinar training! Simply put – your online videos will fail if you don’t know this information. So what are you waiting for? Just submit your name and email address in the box on the right so I can send you the login information for the webinar. Space is limited, so get registered now! Thank you and I’ll “see” you in the webinar.

 

Video Tips for Creating Your Own Scribe Video